In this workbook you’ll learn:
Know Your Platforms
Where is your ideal client hanging out online? Be strategic about the platforms your business spends time on by comparing them in advance
Create a Custom Editorial Calendar
No more “What should I post today?”! Stop wasting time and missing opportunities, you’ll always know what’s coming up and what you need to prep for your posts.
Create Branding Guidelines
Look and sound the same across your social media accounts. You will craft your own Branding Guidelines to share with your team and service providers.
Prioritize Critical Events
Get big events into your calendar, look at dates, fees and locations.
Include Marketing & Visibility Content
What about the small stuff you need to be promoting regularly? How will that fit in? I’ll show you how to take inventory of your content and reuse it for multiple social media posts.
Create and Plan Visuals
Develop a plan for creating graphics to share on all your chosen platforms.
Embrace the New
Stay up to date with new features of social media and embrace them!
Yup, this is important. Your social media posts will have a lot more traction and engagement if they’re not 24/7 business!
Use Automation Smartly
Every budget can afford some level of automation. I’ll help you choose a social media management platform!
Get more mileage out of the content you create. You’ll learn how to repurpose content, organize past posts and photos and learn new ways to mix and match to create new posts.